Stiltz Home Lifts is proud to have launched its first nationwide TV advertising campaign on Sky recently in a drive to raise brand and product awareness across the UK.
The domestic lift manufacturer’s Head of Marketing Yola Mealing said the business had decided to ramp up its marketing efforts with TV advertising in a bid to target consumers nationwide by introducing its new two-person curved Stiltz Duo+ Home Lift and recently-launched wheelchair-accessible Stiltz Trio+ Home Lift.
Mrs. Mealing said: “Everyone at Stiltz Home Lifts is very excited about the airing of our first TV advert. We dipped our toe into TV earlier this year when we featured in a London Live TV show called ‘The Golden Years’, but the next logical step for the business was to make the move into national advertising and take our marketing up a level.
“At Stiltz, we are looking to use the power of TV to change attitudes and behaviour towards home mobility. We want to raise awareness nationwide about Stiltz Home Lifts and reach out to as many UK households as possible to show viewers the life-changing benefits of a Stiltz Home Lift.
“We are committed to providing an attractive product that consumers will feel positive about, and be proud to have in their homes. Stiltz Home Lifts has already experienced phenomenal growth as a company and the TV campaign is a major step forward which reflects this.”
Gino Farruggio, UK Trade Sales Director, said: “The launch of our first TV advertising campaign is a comprehensive and sustained effort by us to raise the profile of Stiltz Home Lifts.
“It highlights that we are taking marketing our product to the masses seriously and, as it’s a nationwide campaign, enquiries can be funnelled to those individual dealers whose areas they cover resulting in more enquiries and more revenue for our partners.”